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	Case Analysis: Whole Foods Market and Wild Oats Merger; Payne, D., Aprill, C., & Strauss, K. (2008). Whole Foods Market and Wild Oats merger. Darden Business Publishing, 2008, 17-27. Including the merger and mottos and missions of Whole Foods Market Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.50	$1.50
	Australian Insurance: Version 2: Many people believe that it makes good sense to purchase life insurance in one’s later years since the risk of dying increases as we age: Many people believe that it makes good sense to purchase life insurance in one’ Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.99	$1.99
	Article Commentary: Simanis, E. (2012). Reality check at the bottom of the pyramid. Harvard Business Review, June 2012, 120-125. Gift Wrapping: Add (Change or Remove) Gift Message: Configurable Options: Change	Remove	$1.50	$1.50
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