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  Mobile App Analytics Fundamentals Course: Knowledge To Be Gained and Skills To Be Acquired: Author discusses knowledge they will gain and skills they will acquire after learning

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  Question # 1: Chapter 15 provides a set of statistics summarizing the potential ROI of social business (see Figure15.1). Using a business scenario of your choice and some of the statistics from Figure 15.1

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  Digital Trend Analysis in the Next Five Years: 2014-2019, 3,337 words: How “big data” and the expansion of predictive analytics impact marketing and sales, How does the “second screen” change how we...

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  Shift in Media: How has it changed Our Communication Practices and Expectations? How have our communication practices and expectations changed with the shift in media?

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  Sharing and Liking on Social Media by Consumers: Blazevic, V. (2013). Beyond traditional word-of-mouth: An expanded model of customer-driven influence. Journal of Service Management, 24(3), 294-313.

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