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  Key Insights: Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, January-February 2011, 1-13.

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  Apple Marketing Strategy: Target Market and Positioning

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  13. What is sales promotion? 14. What are the various media types? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

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  Industry Analysis: Personal Care Products: Market Trends, Growth, and Segmentation

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