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  What is Porter and Kramer’s ‘shared value’ thesis? Porter, M. E., & Kramer, M. R. (2011). Creating shared value. Harvard Business Review, January-February, 1-13.

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  Political Marketing: Nominations 2016, United States: How are the candidates positioned and branded? How are the candidates attempting to differentiate themselves...? How are the candidates engaging in social media and other digital channels?

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