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  Sustainability: Coca-Cola and PepsiCo: Business Sustainability, Coca-Cola Sustainability Practices, Pepsi Sustainability Practices, Evaluation of the Strengths and Weaknesses of Each Company: Coca-Cola and PepsiCo

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  There are a set of properties that could be used to distinguish between (the new) social media and (the historical) industrial media. These include: quality, reach, frequency, accessibility, usability, immediacy, and permanence.

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