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  Reaction Paper, Author 1: Trader Joe’s: Summary and Reflection. Ager, D. L., & Roberto, M. A. (2014). Trader Joe’s. Harvard Business School, 714-419, 1-17.

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  Case Summary and SWOT Analysis: Bartlett, C., Hall, B., & Bennett, N. (2008). GE's Imagination Breakthroughs: The Evo Project. Harvard Business School. 9, 95-118.

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