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  Reaction Paper, Author 2: Trader Joe’s: Summary and Reflection: Ager, D. L., & Roberto, M. A. (2014). Trader Joe’s. Harvard Business School, 714-419, 1-17.

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  Social-cultural, Political, Economic, Legal, and Technology (SPELT) Analysis: Amazon Books and Barnes and Noble

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  Future Shop Canada: Characters at the Future Shop, goal setting and mission statement, historical (organizational) efforts to improve the efficiency and reach the company’s goal

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  JetBlue Company Analysis: JetBlue History: Internal Factors Impacting JetBlue: Strengths, Weaknesses, Exceptional Customer Service, Caters to most of travelers who were underserved by other airlines, low-cost airline in over 80 destinations...

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