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  Article Commentary: Immelt, J. R., Govindarajan, V., & Trimble, C. (2009). How GE is disrupting itself. Harvard Business Review, October 2009, 56-65.

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  Case Summary and SWOT Analysis: Payne, D., Aprill, C., & Strauss, K. (2008). Whole Foods Market and Wild Oats merger. Darden Business Publishing, 2008, 17-27.

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  Case Analysis: Cervus Equipment Corporation: Harvesting a New Culture: Doiron, D. J., & Schryer, D. (2015). Cervus Equipment Corporation: Harvesting a new culture. Richard Ivey School of Business Foundation, 1-19. doi: 9B13M092; SWOT (Strengths, Wea

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