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GoPro Integrated Marketing Communications: Evaluation and Control: Metrics
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Saint John Multicultural Newcomer Resource Centre Marketing Plan: Situational Analysis (competitive forces, economic forces, legal and political forces, technological forces, social cultural forces), Target Market, Current Marketing Objectives, SWOT
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My Real-life Negotiation Experience: Selling my Car: Negotiation Strategies Used
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10. What is push versus pull? 11. What are distribution channel functions? 12. What are the types of channel conflicts? Kotler, P., & Keller, K. L. (2011). Marketing management (14th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
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1. What are the distinctive characteristics of services? 2. How do you achieve excellence in services marketing? 3. What are the best practices of top service companies? Kotler & Keller (2011). Marketing management (14th ed.)...
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Reaction Paper: Summary and Reflection: Bartlett, C., Hall, B., & Bennett, N. (2008). GE's imagination breakthroughs: The Evo project. Harvard Business School. 9, 95-118.
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