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  In your opinion, who would be the most effective celebrity endorser today, and why? Who would be the least effective and why? Visit www.japander.com Look at a few of the advertisements

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  Chapter 3: Henderson, D. A., & Thompson, C. L. (2010). Counseling children (8th ed.). Boston, MA: Cengage Learning. Classifying Counseling Theories, Things to Consider with a First Interview, and A General Model for Counseling

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  A marketer uses __ to target a brand only to specific groups of consumers who are most likely to be heavy users of the marketer's brand. Wal-Mart tracks the habits of the 100 million customers who visit its stores each week and responds with produc

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