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  How Consumers Make Choices: How do you choose to buy food, beverage and CPG products? Using the article on the consumer decision journal discuss the process of how consumers make choices. Trends that are influencing the consumer’s decision journal

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  Book Report: American Mania: When more is not enough by Whybrow (2005)

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  Car Market and Consumer Behaviour in Canada Study Design: Data Analysis: Questionnaire Data Preparation for Analysis

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  Brief Review of “Tomorrows table, organic farming, genetics and the future of food” Book

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  Car Market and Consumer Behavior: Lavidge & Steiner (1961), Heffner, Kurani, & Turrentine (2007), Ajzen (1991); Consumer Reports National Research Center (2012)

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