Title: The 7 Steps of Planning a Social Media Initiative

Contents

1. Introduction

2. Discusses the seven steps

a. Aligning Social Media with Organization Objectives

b. Organizing the Social Team

c. Baselining your Social Presence

d. Planning your Communication

e. Engaging in the Right Places at the Right Time

f. Measuring your Work

g. Integrating with your Other Processes and Systems

Word count: 1,535 (5.1 pages)