StuffDOT Case: What recent StuffDOT actions have added to its user-friendliness?; 2a. Who are StuffDOT’s major competitors; 2b. What point(s) of difference should StuffDOT use to distinguish itself from them?; Crane, F. G., Kerin, R . A., Hartley, S.

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StuffDOT Case: What recent StuffDOT actions have added to its user-friendliness?; 2a. Who are StuffDOT’s major competitors; 2b. What point(s) of difference should StuffDOT use to distinguish itself from them?; Crane, F. G., Kerin, R . A., Hartley, S.

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Title: StuffDOT Case

Contents

1. What recent StuffDOT actions have added to its user-friendliness?

2a. Who are StuffDOT’s major competitors

2b. What point(s) of difference should StuffDOT use to distinguish itself from them?

3. How should StuffDOT be marketed so that it becomes an integral part of everyday life?

4. How can the team create “buzz” for StuffDOT and grow its user base most effectively?

Number of Words (Exclusive of References): 1,510 (5.03 Pages)

Please note: The StuffDOT case is from the below textbook:

Crane, F. G., Kerin, R . A., Hartley, S. W., Rudelius, W. (2017). Marketing (10th Canadian ed.). Toronto, ON: McGraw Hill.

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