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Service Businesses I patronize: Identify three service businesses that you patronize on a regular basis; what conclusions can you draw about (i) yourself as a consumer, and (ii) the performance of each of the businesses?

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Title: Service Businesses I patronize

a) Identify three service businesses that you patronize on a regular basis. Then, for each business, complete the following sentence: “I am loyal to this business because…...”

b) What conclusions can you draw about (i) yourself as a consumer, and (ii) the performance of each of the businesses?

c) Assess whether any of these businesses managed to develop a sustainable competitive advantage through the way it won your loyalty?

The above questions are from a university in Canada

Number of words: 1,380 (4.6 pages)


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