Title: Service Businesses I patronize
a) Identify three service businesses that you patronize on a regular basis. Then, for each business, complete the following sentence: “I am loyal to this business because…...”
b) What conclusions can you draw about (i) yourself as a consumer, and (ii) the performance of each of the businesses?
c) Assess whether any of these businesses managed to develop a sustainable competitive advantage through the way it won your loyalty?
The above questions are from a university in Canada
Number of words: 1,380 (4.6 pages)