Title: Research Article Critique/analysis

Contents

This paper provides a critical analysis of the below article

Samaha, S., et al. (2014). The role of Culture in International Relationship Marketing. Journal of Marketing. 78 (September 2014), 78-98.

The critical analysis includes the following:

1. Introduction

2. Content Overview 

3. Structure

4. Methodology

5. Reasons/Evidence

6. Logic

7. Conclusion

Number of words: 2,348 (7.8 pages)