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Q # 3. Some critics vigorously denounce the practice of brand extensions, because they feel that too often companies lose focus and consumer become confused. Other experts maintain that brand extensions are a critical growth strategy and source of re

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Title: Q # 3. Some critics vigorously denounce the practice of brand extensions, because they feel that too often companies lose focus and consumer become confused. Other experts maintain that brand extensions are a critical growth strategy and source of revenue for firms.

TAKE A POSITION:

a) Brand extension can endanger brands, OR

b) Brand extensions are an important brand-growth strategy.

Word Count (Excluding the Question): 489 (1.63 Pages)


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