Title: Placement: Marketing Channels for a New Car Dealership
Contents
1. Advertising
2. Online/Social Media Marketing
3. Direct Marketing
4. Pay Per Click Advertising--Search Engines
5. Direct Mail
6. Banner Advertising
7. Special Program(s) a. Public Relations
8. Other Factors: Risks
a. Advertising
b. OSM Marketing Risks
c. Direct Marketing
d. Pay Per Click
e. Direct Mail
f. Banner Advertising Risks
g. Public Relations
Word count: 1,205 (4 pages)