Title: Nissan’s Electric Vehicle Strategy

1. Introduction

2. Who are Nissan’s long-term target customers beyond the early adopters and why will they choose Nissan over a host of competitive choices coming onto the market?

3. What is the core value proposition and how will it resonate with their selective customer group?

4. What are the critical strategic external factors that will affect Nissan’s rollout and the EV market in general? How can they mitigate the risks associated with these factors?

5. What internal strengths do they need to enhance or build in order to succeed in both the short and the long term? How will they overcome the current internal resistance within the Alliance to EV technology over alternatives like hybrids and ICE?

6. What strategic partnerships would they need to succeed with their goals and how should these be structured?

7. Do their current business models make sense relative to their long-term goals as it relates to batteries and charging stations? Is this something they need to reconsider for the short-term?

8. Conclusion

Number of words: 4,556 (15pages)