Title: Marketing Communications Strategy of a Brewing Company based in Canada
Contents
1. Introduction
2. Economic Trends
3. Technological Trends
4. Regulatory Trends
5. Social and Population Trends
6. SWOT Analysis
7. Competition Analysis
8. Brand Analysis
9. Target Segment
10. Marketing Communication Aims
11. Marketing Communication Strategies
12. Budget: Percentage of Each Marketing Channel
13. Pricing Strategy
14. Appendix I
Number of words: 1,957 (6.5 pages)