Title: Marketing 2

Please circle the answer you believe is best.

1. The CAGE Distance framework measures the distance between two countries using which of the four dimensions?

A. Cultural, Analytical, Geographic, and Economic

B. Cultural, Administrative, Geographic and Economic

C. Coordination, Administrative, Geographic and Economic

D. Cultural, Assembly, Geographic, and EconomicE. Cultural, Administrative, Geographic, and Ethnographic

2. A firm’s global marketing strategy addresses which of the following issues:

A. Standardization versus adaptation of the marketing mix.

B. Global market participation

C. Coordination of marketing activities

D. Integration of competitive moves

E. All of the above

3. There are five identifiable stages in the evolution of marketing across national boundaries.

The first stage is:

A. Global marketing

B. International marketing

C. Export marketing

D. Indirect marketing

E. Domestic marketing

4. Industry globalization drivers include the following EXCEPT:
A. Cost drivers

B. Market drivers

C. Social drivers

D. Government drivers

E. Competitive drivers

5. Within the EPRG framework, firms that believe their domestic strategies are superior, and thus leverage their domestic strategy in all global markets are considered to have a(n)__________orientation.

A. Geocentric

B. Ethnocentric

C. Polycentric

D. Regiocentric

E. American

6. The difference between the total value (the price the consumer is willing to pay) and the cost of performing all the activities in the value chain is referred to as________

A. Profit

B. Margin

C. Value differential

D. Value system

E. Transaction cost

7. The corporate culture of IBM, the little Italy neighborhood of New York, and the Orthodox Jewish community in Atlanta are examples of:

A. Shared personalities

B. Stereotypes

C. Subcultures

D. National characters

E. High context organizations

8. When marketers for the lady Gaga’s Monster Ball worldwide tour invite audiences in each country to dress as their pop icon, they are appealing to_________

A. a digital subculture

B. a national character

C. a national culture

D. a global culture

E. madness

9. Individualism is more pronounced in

A. developed and western countries

B. developing countries

C. Asian nations

D. Latin American countries

E. Island countries

10. Which of the following is not true regarding low context culture?

A. Low-context culture uses formal communication

B. Low-context culture is verbal

C. Low-context culture considers the status of the speaker

D. Low-context culture negotiators are more confrontational.

E. Low-context cultures tend to have more Lawyers

11. The ______ protects words, names, symbols, sounds, or colors that distinguish goods and services from one another.

A. Brand

B. Trademark

C. Patent

D. Copyright

E. Marketing police

12. As Director of Global Marketing for Cogswell USA, Erica is responsible for registering her company’s trademark in China. In preparing for this process, she has assembled data that supports her company’s use of the Cogwell name and mark, as well as its legal ownership. Yet when she speaks with her attorney in Shanghai, she is incredulous to learn that the trademark registration has been granted to another company. How could this be?

A. Erica did not offer the Chinese trademark clerk sufficient personal compensation for a registration

B. China does not allow registration of foreign trademarks.

C. China operates under common law.

D. China has a ‘first-to-file’ trademark system

E. China has “pay-to-pay” system she did not payoff the right officials

13. The term that refers to the process by which the technical requirements of various standards are made equivalent or identical is_____

A. Alignment

B. Harmonization

C. Unification

D. Standardization

E. KISS

14. Which of these would be considered a non-tariff barrier?

A. A marketing duty assessed to cover costs of marketing imported goods with the country of origin

B. The EU ban on hormone-related beef from the United States

C. A 30% tax on Japanese steel entering the United States

D. The government collects 51 cents for every imported wristwatch

E. The US government collects a different amount on imported sugar than auto’s

15. The role of global marketing research is to:

A. Aid managerial decision makers by collecting and analyzing information relevant to a global marketing problem

B. Collect primary data regarding world markets

C. Analyze secondary data pertaining to global marketing decisions

D. Make global marketing decisions

E. Compare regional differences

16. Which stage in the marketing research process is most important?

A. Defining the research purpose and objectives

B. Deciding the research methodology

C. Designing the research

D. Analyzing the data

E. Choosing the right statistical approach

17. After a firm decides it will expand internationally, its next step is to_____

A. Hire a global sales force

B. Locate specific market opportunities

C. Decide which entry mode to utilized

D. Determine the expansion strategy

E. Have a planning meeting

18. According to the Uppsala model of internationalization, firms first enter markets______

A. That are psychically close to their home base

B. That are geographically close to their home base

C. Without regard to the psychic distance of the market from the home base

D. Without regard to psychic or geographic distance

E. That have the biggest size

19. Global business relationships in which contracts and customers are highly interdependent are______ based.

A. Market

B. Network

C. Competitor

D. Supplier

E. Culturally

20. Colleen has determined that the four most critical elements of market demand for wallpaper include age of housing stock, number of homes owned, savings rate, and overall economic indicators. She uses these factors to construct a grid determining potential for wallpaper purchases in several countries. She has created a(s)____

A. APG grid

B. Quadrant analysis

C. Multiple factor index

D. OLI grid

E. Risk-Reward “R&R” Grid