Title: Bullwhip Effect

Answer the following questions, based on the articles listed below:

http://www.quickmba.com/ops/bullwhip-effect/

http://forio.com/resources/bullwhips-and-beer

1. Explain what the Bullwhip Effect is.

2. Explain why Volvo manufacturing department believed that consumers had started to like green cars in the mid-1990s.

3. Discuss how the Bullwhip Effect can be reduced in general and how IT (Information Technology) can be used to reduce the Bullwhip Effect.

Word count: 438 (answers only)