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Concept of Value: What is economic value to the customer? What basic strategies can firms use to provide customer value? What is concept of value chain and how is this changing the nature of business relationships...

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Product Description

Title: Concept of Value

Contents

What is economic value to the customer? What basic strategies can firms use to provide customer value? What is concept of value chain and how is this changing the nature of business relationships and the practice of marketing? How can a company create value for its customers? Why is supplier and retailer collaboration so important?

Number of words: 378


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