Title: Comparison of Marketing Communication Strategies: Nike versus Adidas, Coca Cola versus Pepsi; Recommendations: BMW Automobiles, Experiential Marketing; Royal Bank of Canada Financial Group, Targeted Marketing

1. Introduction

2. Comparison

i. Advertising

ii. Celebrity Endorsements

iii. Digital Communications

iv. Sales Promotion, Public Relations, and Personal Selling

v. Experiential Marketing

3. Conclusion

Coca-Cola and Pepsi-Cola

1. Introduction

2. Comparison

i. Advertising

ii. Digital Communications

iii. Sales Promotion, Public Relations, and Personal Selling

iv. Experiential Marketing

3. Conclusion

Recommendation: BMW Automobiles: Experiential Marketing

Royal Bank of Canada Financial Group: Targeted Marketing

Number of words: 2,598 (8.6 pages)