Title: Commas: Please insert commas only where needed for correctness.

1. Frank L. Milo author of How to Get Your Point Across in 30 Seconds or Less claims that successful oral communicators follow many of the rules for successful writers.

2. With more than twenty years of advertsing experience Milo makes several recommendations.

3. He first asks communicators to concentrate on the beginning middle and end of each thirty-second “sound bite”.

4. A discussion should be started with general common knowledge of the topic before moving to the thesis.

5. Most business discussions are argumentative because the speaker is trying to influence someone else’s decisions.

6. The speaker should quickly show understanding of the operation’s point of view but he or she should also expose its weakness.

7. The speaker should give the impression that winning is not a personal victory but an organizational imperative. 

8. Every thirty seconds, the listener should hear a main point followed by supporting evidence or an explanation an organization similar to the structure of a paragraph.

9. Beginning the discussion with the thesis is natural; however sometimes it is better to present the thesis after a convincing argument has been made.

10. Milo says “Shmoozing may get the right people to listen to you but effective oral communication will determine the success of your career.”