Title: Part 2: Questions: Chapters 7-8 and 10: Research Methods for Business: A Skill-building Approach

Contents

The chapters/questions are from the below text:

Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill-building approach (6th ed.). Hoboken, NJ: Wiley.

Chapter 7: Data Collection Methods

A. A discussion of structure and unstructured interviews

B. A discussion of advantages and disadvantages of using face to face interviews

C. Minimizing bias introduced by the interviewer, the interviewee, or the situation

  D. Selecting participants

Chapter 8: Observation Performance Improvement through Mystery Shopping

A. Observation.

B. Mystery shopping uses…

C. In mastery shopping program, shop assistants…

D. Using coding schemes in mystery shopping program

E. Benefits of mystery shopping over other techniques of data collection like interviews or questionnaires

F. Limitations of mystery shopping

G. Developing a more balanced research program to improve the company’s performance

Chapter 10: Experimental Designs the Moderating Effect of Involvement in Product Placement Effectiveness

A. Principle of control and manipulation

D. Xavier can control the extraneous variable (gender) in order to… 

E. Experimental design

F. Factors affecting internal validity

G. External validity of lab experiment

Number of words: 2,469 (8.23 pages)