Chapter 16: Qualitative Data Analysis: Research Methods for Business: A Skill-building Approach
1. Qualitative data
Data gathered by Jack was qualitative in nature. This is because…
2. Other methods of gathering qualitative data
3. Jack’s purposive sampling
4. Jack’s sampling technique
5. Steps in data reduction
i. (a). Importance of reliability and validity in qualitative research
(b). Reliability and Validity in qualitative research
(c). Jack’s attention to validity and reliability
ii. Categorizing
Word count: 724 (2.4 pages)
The chapter/questions are from the below text: Sekaran, U., & Bougie, R. (2013). Research methods for business: A skill-building approach (6th ed.). Hoboken, NJ: Wiley.