Title: American Airlines Business Model Canvas

Contents

1. Introduction

2. The Business Model Canvas

3. American Airlines Business Model Canvas

i. Key Partnerships 

ii. Key Activities

iii. Value Preposition

iv. Customer Relationships

v. Customer Segments

vi. Key Resources

vii. Channels

 viii. Cost Structure

ix. Revenue Streams

4. American Airlines New Business Model

i. Key Partnerships

ii. Key Activities

iii. Value Preposition

iv. Customer Relationships

v. Customer Segments

vi. Key Resources

vii. Channels

 viii. Cost Structure

ix. Revenue Streams

5. Appendices

i. Appendix I: American Airlines Business Model Canvas in table format/summary           

ii. Appendix II: American Airlines Business Model Ideation: Idea generation and synthesis

iii. Appendix III: American Airlines New Business Model Canvas

Number of words: Main body: 3,158; Appendices: 1,138

Total number of words: 4, 296 (14 pages)