1. Which of these would be considered a non-tariff barrier?

A. A marketing duty assessed to cover costs of marketing imported goods with the country of origin

B. The EU ban on hormone-related beef from the United States

C. A 30% tax on Japanese steel entering the United States

D. The government collects 51 cents for every imported wristwatch

E. The US government collects a different amount on imported sugar than auto’s

2. The role of global marketing research is to:

A. Aid managerial decision makers by collecting and analyzing information relevant to a global marketing problem

B. Collect primary data regarding world markets

C. Analyze secondary data pertaining to global marketing decisions

D. Make global marketing decisions

E. Compare regional differences

3. Which stage in the marketing research process is most important?

A. Defining the research purpose and objectives

B. Deciding the research methodology

C. Designing the research

D. Analyzing the data

E. Choosing the right statistical approach

4. After a firm decides it will expand internationally, its next step is to_____

A. Hire a global sales force

(B). Locate specific market opportunities

C. Decide which entry mode to utilized

D. Determine the expansion strategy

E. Have a planning meeting

5. According to the Uppsala model of internationalization, firms first enter markets______

A. That are psychically close to their home base

B. That are geographically close to their home base

C. Without regard to the psychic distance of the market from the home base

D. Without regard to psychic or geographic distance

E. That have the biggest size

6. Colleen has determined that the four most critical elements of market demand for wallpaper include age of housing stock, number of homes owned, savings rate, and overall economic indicators. She uses these factors to construct a grid determining potential for wallpaper purchases in several countries. She has created a(s)____

A. APG grid

B. Quadrant analysis

C. Multiple factor index

D. OLI grid

E. Risk-Reward “R&R” Grid