Title: Q # 2. Marketers have different views about how to position a brand. Some value structured approaches such as the competitive positioning model described in the chapter, which focuses on specific points-of-parity and points-of-difference. Others prefer unstructured approaches that rely more on stories, narratives, and other flowing depictions.

TAKE A POSITION:

a) The best way to position a brand is through a structured approach VERSUS

b) The best way to position a brand is through an unstructured approach.

Word Count (Excluding the Question): 531 (1.77 Pages)