Title: Political Marketing: Nominations 2016, United States

Contents

1. Introduction

2. How are the candidates positioned and branded? Why?

a. Democratic Party: Clinton and Joe Biden

b. Republican Party: Jeb Bush and Chris Christie

3. How are the candidates attempting to differentiate themselves from other candidates in the same party? What about against candidates from the competing Party?

a. Democratic Party: Clinton and Job Biden

b. Republican Party: Jeb Bush and Chris Christie

4. What voter segments within the Party is the candidate appealing to? Why?

a. Democratic Party: Clinton and Job Biden

b. Republican Party: Jeb Bush and Chris Christie

5. What are the current polling trends suggesting? 6. How are the candidates engaging in social media and other digital channels?

a. Democratic Party: Clinton and Job Biden

b. Republican Party: Jeb Bush and Chris Christie

7. Consider the relative “baggage” of each likely candidate. How will the candidate deal with this baggage in the campaign?

a. Democratic Party: Clinton and Job Biden

b. Republican Party: Jeb Bush and Chris Christie

8. How do the relative legacies of recent presidents, specifically Bill Clinton, George W. Bush and Barack Obama, influence this campaign and the candidates?

9. What is the role of “surrogates” for each candidate at this stage in the campaign?

a. Democratic Party

b. Republican Party

10. References

Word count: 3,738 (12.46 pages)