Title: Phonebloks Marketing Plan

Contents

1. Introduction

2. Phonebloks Concept

3. Phonebloks Technical Feasibility

4. How Phonebloks will be produced

5. Fixed Production Costs

6. Variable Production Costs

7. Pricing Structure

8. Developing a Preliminary Market Plan

9. Phonebloks Target Market

10. Testing Phonebloks Concept

11. Market Size, Segments, and Trends

12. Competition

13. Sales Forecast

14. Marketing Channels

a. Marketing through Traditional Channels

b. Producer-Retailer-Customer

c. Producer-Wholesaler-Retailer-Customer

d. Direct Marketing

15. Marketing in Foreign Markets

16. Specialty Distribution Channels

17. References

Word count (without references): 2,013 (6.71 pages)