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Persuasion Theories Integration with a Practical Case: Congruity and Cognitive Dissonance Theories

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Title: Persuasion Theories Integration with a Practical Case: Congruity and Cognitive Dissonance Theories

1. A practical case about experiences of customers and my experience purchasing products online

2. Integration of the case with two persuasion theories:

a. Congruity theory by Charles Osgood and Percy Tennen Baum

b. Cognitive Dissonance by Leon Festinger

Number of words: 1,316 (4.4 pages)

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