Chapter 12 Integrative Case Study: Pfizer: Communicating with Field Staff during Major Change: What type of communication strategy do you think were being used and why? - WebbScholar.com| The Standard of E-tutoring

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Chapter 12 Integrative Case Study: Pfizer: Communicating with Field Staff during Major Change: What type of communication strategy do you think were being used and why?

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Title: Organizational Change: Chapter 12 Integrative Case Study: Pfizer: Communicating with Field Staff during Major Change

The case/questions are from the following text:

Myers, P., Hulks, S., & Wiggins, L. (2012). Organizational change: Perspectives on theory and practice. Oxford, England: Oxford University Press.

Questions

1. What type of communication strategy do you think were being used and why?

2. What do you imagine are the strengths and weaknesses of the media used in the case?

Number of words: 971 (3 pages)

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