British Columbian Technology Corporation Case Study: Questions to Ask: Despite changing trends in the high-tech industry, such as the switch to wholly integrated office solutions, why did BCTC (British Columbian Technology Corporation) decided not t

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Title: British Columbian Technology Corporation Case Study: Questions to Ask

Contents

1. Despite changing trends in the high-tech industry, such as the switch to wholly integrated office solutions, why did BCTC (British Columbian Technology Corporation) decided not to keep abreast with these changes by innovating smartly to meet the ever transforming customer preferences and tastes?

2. Did you consult the human resource manager to discuss recruitment and selection processes to conclude that bringing freewheeling equipment salespeople into seamless teams to assist customers solve complex office in addition to communication problems was problematic?

3. Natalie Brooks, Toronto branch manager, informed me that BCTC does not perform training regularly in how to sell solutions rather than specific products. Why is the senior management not keen on holding training in this area?

4. Is BCTC considering providing superior support services after a customer makes a purchase?

Number of words (answers only): 537

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